|CocoMats VP's own Mercedes-Benz 300D fitted with Jaspe pattern.|
When you visualize vintage cars from Porsche, BMW, Volkswagen or Mercedes-Benz you tend to think of the fine details like perfectly chromed door mirrors sitting atop thin stalks, jewel like taillights, and simple but elegant interiors. Within those interiors is very often found one aftermarket product that has been embraced by enthusiasts of those brands and more since the 1950’s; CocoMats. Even more popular at MBCA meets than sheepskin seat covers, CocoMats originally began in the 1950’s as a product that was widely loved but not necessarily known for longevity. That all changed in 1996 when CocoMats was re-established by Jeff Allwine as a new company with a revitalized product line intending to be the best in the field.
|Machine used to perform stitching on every CocoMats product.|
CocoMats today is a family run company based in Fort Mill, South Carolina and that is also where the mats are assembled by Drew and his family personally, and being “American Made” is something they are quite rightfully proud of. His brother, Jeff, jump started the brand in the 1990’s and today he, together with Drew, Drew’s sister Deb, and niece Elizabeth, make up the core employees with a handful of talented others on hand to help create the dozens of varieties available. While the materials are sourced from India where “the best quality coco in the world comes from” according to Drew, every bit of custom cutting, stitching, bonding, pattern making and final assembly is performed by hand at the family factory. Drew explains that the modern product is superior to the original mats that were made well before his family took over the operation because today's CocoMats are backed with a thick natural rubber material with nibs to secure the mats in place with no sliding around the floor or bunching of the material, a common frustration with most other brands.
|Natural rubber heel pad and backing.|
Drew suggests that their current production breaks down to “60% vintage (pre 1980 vehicles) and about 40% new vehicles” and also that because every mat is a custom-made item, they can “literally make mats for almost any year, make and model vehicle.”
Evidence of this can be found in recent issues of the MBCA club magazine, The Star, that features a CocoMats ad picturing floor mats fitted to a Mercedes Sprinter van. We can also see these being popular in the RV set as Sprinters take on more and more of that marketplace.
|Shelves of material ready to be assembled.|
|Drew T. Phythian with Jay Leno at Jay's garage.|
The appeal of CocoMats isn’t just limited to the US as you might have guessed, but despite most of their orders coming from home, they do regularly fill orders from places scattered around the globe from The Philippines to South Africa, from Saudi Arabia to anywhere in Europe. Drew claims this is the result partly of their saturation of advertising but more importantly, “many of our customers are excited about our mats... and spread the good news throughout web based (car) forums.”
|Patterns hang awaiting use.|
|Drew's own 300D Turbo Diesel and Mini Clubman S in background.|
|Color samples hang nearby for quick reference.|
You can make inquiries or place a custom order for virtually any year, make or model of vehicle by visiting CocoMats.com.
|Classic Motorsports' fintail with made-to-order CocoMats installed.|
|The Classic Motorsports fintail rally car.|